A Surrey-based nonprofit, PICS society has appointed Optima Living as the official management partner for its upcoming 125-bed long-term care facility, Guru Nanak Diversity Village that is designed to meet the cultural and social needs of South Asian seniors.
Mr. Francis Moon – Executive Director, Regional Home & Community Care Services- Fraser Health Authorities; Satbir S. Cheema – CEO & President, PICS Society; Mr. Farid Damji – Optima Living – Co founder and Principal
Progressive Intercultural Community Services (PICS), a non-profit organization that has served diverse communities across B.C. since 1987 is leading the development of this purpose-built facility to honour cultural identity, language, and tradition within a respectful and inclusive care environment, and is expected to welcome its first residents in early 2027 at Cloverdale (6471 – 175A Street, Surrey.
“We’re thrilled to partner with Optima Living, a leader in the delivery of seniors care in Western Canada,” said Satbir Singh Cheema, President and Chief Executive Officer, Progressive Intercultural Community Services (PICS) Society. “Their commitment to value-based and person-centred care makes them an ideal partner as we bring the Guru Nanak Diversity Village to life, and we look forward to the knowledge and experience they’ll bring to our residents”, he added.
“We believe that exceptional care starts with understanding the people and cultures we serve,” said Farid Damji, Co-Founder and Principal of Optima Living. “We are honoured to help PICS bring Guru Nanak Diversity Village to life, and to support the delivery of culturally responsive care and a community built on dignity, respect, and belonging.”
Sitting: PICS Board Member Nirmal Singh Mehroke, Mr. Francis Moon – Executive Director, Regional Home & Community Care Services- Fraser Health Authorities; PICS Society; Mr. Farid Damji – Optima Living – Co founder and Principal; Bisman Arora- PICS Board Treasurer.
Standing: Angela Grottoli – COO; Karim Kassam – Co founder and Principal; Ali Shivji – Principal; PICS Board Vice Chair Sukhvinder S. Thind, Rishi Mendiratta, Thomas Chan, Director Project Management- Avison Young.
This partnership reflects a shared commitment to community stewardship, best-in-class operations, and working together to provide dignified housing and care to British Columbia’s seniors.
Guru Nanak Diversity Village represents a significant investment in meeting the evolving needs of Surrey’s seniors. Through this partnership, PICS and Optima Living remain dedicated to delivering a safe, high-quality, culturally informed, and resident-centered facility that reflects and supports the diversity of the region.
Representatives of PICS Society, Optima Living and Fraser Health in a group picture during the announcement ceremony.
About Optima Living
Founded in 2007 by two friends inspired by a love for seniors and their families’ dementia journeys, Optima Living was created to offer a more home-like experience in seniors housing and care.
What began as a personal mission has grown into one of Western Canada’s leading senior living and continuing care providers, offering Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health and Memory Care, including Optima’s own proprietary brain health and care model: Spark, Your Wellness, Your Way.
Today, Optima Living is the only Top 10 Canadian senior living and care provider focused exclusively on Western Canada, serving 4,300+ residents in Alberta and British Columbia.
Find more here: http://optimaliving.ca/
For more information about PICS Society, visit www.pics.bc.ca
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